ATLANTA - Georgia Gov. Brian Kemp is done being underestimated.

Having vanquished both a Donald Trump-backed Republican challenger and Democratic star Stacey Abrams to win reelection, Kemp is looking to expand his influence in his second term, free from the caricature of the gun-toting, pickup-driving, migrant-catching country boy that emerged during his first campaign.

A new vision of Kemp steering his party toward a non-Trumpian conservatism made its debut in his November victory speech after it became clear that he had defeated Abrams by a much larger margin in their rematch than he had in their tight 2018 matchup.

“This election proves that when Republicans stay focused on real-world solutions that put hardworking people first we can win now, but also in the future, y’all,” Kemp said.

Kemp pledged that night to “stay in the fight” and followed with concrete steps: He kept his political operation running and lent it to the unsuccessful Senate runoff campaign of Herschel Walker, while forming a federal political action committee that lets the governor influence races for Congress and president. He hasn’t ruled out running for the U.S. Senate in 2026 or even seeking the White House.

Beyond his own advancement, Kemp’s victory could provide a blueprint for Republicans in competitive states after voters rejected many of the Trump-molded candidates in 2022. It’s a less showy approach, aimed at luring independents and moderates while still achieving conservative policy goals.

Kemp, now 59, was a real estate developer and state senator before Gov. Sonny Perdue appointed him secretary of state in 2010. Eight years later, Kemp was on his way to defeating an establishment candidate for the GOP nomination for governor when Trump’s endorsement supercharged his campaign, which focused on gun rights and opposition to illegal immigration.

After Kemp defeated Abrams in the 2018 general election by just 1.4 percentage points, she accused him of using the secretary of state’s office to improperly purge likely Democratic voters. A federal court later rejected legal claims questioning Kemp’s actions.

In his first term, Kemp logged some big conservative achievements, including signing stringent abortion limits in 2019. He also made a diverse slate of appointments and kept his promise of $5,000 raises for public school teachers, moves aimed at solidifying his appeal to the middle in an anticipated Abrams rematch.

Kemp’s relationship with Trump began to deteriorate after the governor appointed Kelly Loeffler to the Senate instead of Trump’s preferred pick. Trump later took shots at Kemp over his decision to reopen businesses early in the COVID-19 pandemic, and the president’s rage boiled over when Kemp refused to help Trump and his allies overturn Joe Biden’s narrow victory in Georgia in the 2020 election - efforts that are now the subject of investigations by state and federal prosecutors.