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They’re back! Peeps make a triumphant return for Easter

Peeps Marshmallow lovers rejoice! The number one nonchocolate Easter candy is making a long-awaited return this Easter season.

Hatching this year are new and classic Peeps brand confections, along with a variety of adorable merchandise and tasty treats that are beaming with Peepsonality.

The assortment of Peeps offerings provides something for everyone’s Easter basket.

“Peeps is back and better than ever! We’re thrilled to be returning this spring to fulfill special Easter traditions, no matter how you plan on celebrating this year,” said Caitlin Servian, brand manager for Peeps. “For nearly seven decades, Peeps Marshmallow Candy has been a quintessential Easter staple.

“Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra Peepsonality at Easter!”

Peeps fans have much to look forward to this year, including two delectable new flavors available nationwide - Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks and the Peeps Froot Loops Flavored Pop.

Fans should also keep an eye out for an exciting announcement from Peeps in mid-February, as the brand is partnering with another retailer for the Easter season.

Looking to create new Easter traditions with loved ones this spring? For the first time ever, Peeps is hosting “Peepsonality Live!” - a weekly virtual series dedicated to showing fans how to create Insta-worthy Peeps creations. Whether you love baking or crafting, cookies or ice cream, Chicks or Bunnies, Peepsonality Live will offer fun, easy-to-follow tutorials that families can do together, no matter the skill level.

Beginning on March 9, fans can tune in to the official Peeps Instagram account to watch and learn how to make delicious recipes and adorable crafts using Peeps from DIY pros including Erica Domesek of P.S. - I Made This, Duncan Hines baking expert Chef Brittany Wolfe, Meredith Staggers of Cake & Confetti, Emily Hutchinson of The Hutch Oven, and ice cream scientist Dr. Maya Warren.

Visit www.peepsbrand.com for additional recipes and fun craft ideas for the Easter season.