Cetronia Ambulance Corps recently announced the promotion of two team members, recognizing their contributions and leadership within the organization.

Kim Blichar has been promoted from director of marketing and public relations to chief marketing and development officer, while Cheryl Walbert has been promoted from Centralized Ambulance Transport Center manager to director of communication and nonemergency transportation.

Blichar, in her new role, will oversee the strategic direction and execution of all marketing and development initiatives, driving growth and enhancing the organization’s public presence.

She has been instrumental in launching several successful marketing campaigns and strengthening community partnerships, significantly increasing the organization’s visibility and support.

The CMDO develops and implements marketing, sales and revenue development strategies to meet the current and future financial needs of Cetronia Ambulance Corps.

Blichar, of Upper Macungie Township, started with Cetronia Ambulance Corps in 2019. Before joining Cetronia, she served 18 years with Discover Lehigh Valley, where she was executive vice president for the last eight years.

Walbert, in her new role, will provide oversight and management of the following areas: Centralized Ambulance Transport Center; Cetronia Ambulance Corps Communications Center; paratransit crew chiefs and staff; and nonemergency scheduling of all Advanced Life Support, Basic Life Support and paratransit trips.

Her new role is pivotal in ensuring effective communication, efficient operations and high-quality service delivery across all these areas.

Cetronia Ambulance Corps is a nonprofit serving the community since 1955, including Bushkill (Northampton County), Lynn, South Whitehall, Upper Macungie, Weisenberg and Whitehall townships, as well as portions of Lowhill, Salisbury, Greenwich and Albany townships, and Coplay Borough.

It fields over 40,000 calls annually, covering an emergency service area that spans 130 square miles and a nonemergency coverage area that encompasses five counties.

The corps employs 200 full- and part-time career associates, 20 active volunteers and boasts a fleet of 42 vehicles: 21 ambulances, 20 paratransit vehicles and a supervisor’s vehicle.