The Giant Company announced the return of its annual Feeding School Kids initiative. Marking its fifth year, customers are invited to round up their purchases to the nearest dollar, buy a reusable bag, or convert their choice points into a donation for their local public school districts’ food programs now through March 31.

“School food programs are crucial when it comes to fighting student hunger by helping to ensure children have regular access to nutritious food during school, on weekends and during school breaks,” said Courtney Hopcraft, manager of community relations and charitable giving for The Giant Company.

“To date, The Giant Company and our customers have donated more than $7.6 million through this initiative. Continuing this program for a fifth year will allow local schools to earn more needed funds to address food insecurity and nourish school children in need.”

To launch the program, The Giant Company will donate $100,000. Through Feeding School Kids, public school districts have been able to support meal programs and address food insecurity from supplying backpacks with weekend food to clearing outstanding student lunch debt to building on-campus food pantries and establishing garden programs.