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West End Fair: Burn the Jukebox setting social media on fire

Burn the Jukebox, a young rock band boasting some 1.1 million followers on social media platform TikTok, will make its West End Fair debut Aug. 22 in Gilbert.

Hailing from the Wilkes-Barre area, the quartet — whose Playing With Fire tour included an Aug. 11 stop at Musikfest in Bethlehem — will perform at 7 and 8:30 p.m.

The group, whose TikTok videos have amassed 18 million-plus “likes,” also has a strong social media presence on platforms such as Instagram and Facebook.

Burn the Jukebox features high school students Virginia Franks on bass and vocals, Ethan Cutillo on keyboards and vocals, Luke Vanchure on guitar and Carter Dennis on drums. The band formed in 2020 after a mutual friend introduced Franks and Vanchure.

“Jamming with Luke those first few weeks was fun,” said Franks, who started playing piano at age 6, cello at 7 and bass around 10. “We were experimenting and getting to know each other.”

Franks’ parents had played in bands with Dennis’ parents, hence he was asked to join. After emailing piano teachers to find a singing player, the act found Cutillo, who like Franks, was a child actor. Credits include the national Broadway tour of “The Sound of Music.”

Burn the Jukebox, whose name infers fans ditch a jukebox in favor of live music, played publicly for the first time during a community event in Hazleton.

“It was scary because we were only 11 and 12, but also exciting,” said Franks, adding that band members connect over their love of classic rock and modern alt-rock bands. Franks’ favorite include Queen and the Hayley Williams-fronted Paramore.

The group’s breakout moment, Franks said, “was definitely on TikTok. We took on the challenge of posting a cover song daily for a year, and it blew up.”

A cover of Nena’s 1983 hit “99 Red Balloons” went viral, racking up 7 million-plus views. “That put us on the map,” Franks said, “and helped us connect with a wider audience.”

While Burn the Jukebox may record some of its covers, “right now, we’re focusing our energy on original music,” Franks said. The group’s singles discography includes 2024 tracks “Turbulence,” “Sugarcoat” and “Homesick,” plus a dozen earlier releases.

The band of songwriting musicians, which will play originals and covers at the fair, has recorded, and mostly self-produced, material in the small studio at Franks’ house.

Though the group plans to release more individual tracks — “Reflection,” the first duet the act has written, arrives in early September — “an album is something we’re considering for the future,” Franks said.

Venice Music distributes the group’s work, though Franks and her bandmates remain “open to the idea of signing with a label if it’s the right fit for us. Right now, we’re enjoying the independence and creative control we have.”

Aside from social media success, the band counts touring, a headlining show in Nashville, Tennessee, and a YouTube Play Button award for hitting 100,000 subscribers as career highlights. In addition, the act recently started working with events promoter Live Nation.

Burn the Jukebox — set to perform Sept. 1 at Shenanigans in Lake Harmony — hopes to “keep growing our fanbase, release more music and maybe even sign with a label,” Franks said.

“Ultimately, we want to keep making music we love and that resonates with our fans.”

Burn the Jukebox