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Whoa! Dough bars: a ‘first-class’ snack, literally

How’s this for proof that the line of snack bars you began producing in January of 2021 has truly taken off? Two and a half years later, American Airlines decides to include one flavor, Chocolate Chip Cookie Dough, in the baskets given out on domestic flights to passengers.

But you only get this bar if you travel first class.

While this may be unfair to those flying coach, the difference is certainly apropos. At least to me, not only after trying a few of the different flavors, but also after reading the questionnaires filled out by the adults who taste tested Whoa! Dough bars for me.

All things considered, the majority of them considered the bars to be A1, top-tier, first-class.

The age of the taste testers is important here because five of mine were children, and also because the bars came to be because of two children - in conjunction with a fond memory their father Todd Goldstein retained from his childhood.

One of eating cookie dough and absolutely loving it as he helped the baker in the restaurant his parents owned.

When his two boys were diagnosed with an intolerance to gluten, just as he had been a few years before, Goldstein decided to create a snack with them in mind that was healthy, gluten-free, and also tasted like cookie dough. The result: a full line of snack bars certified to be gluten-free - as well as vegan, dairy-free, soy-free, egg-free, non-GMO project verified, and kosher.

A bar that 50 school districts nationwide now offer.

As a result, I wasn’t surprised when eight-year-old Ben Goodbred said the flavor now provided by American Airlines was “very sweet and chocolatey” or that his 11-year-old brother Sean added it does indeed taste “just like cookie dough.”

What did surprise me was the response one adult (who for some reason requested anonymity) made about another flavor I assumed to be too kid-like to be well-liked by adults: Sprinkle Sugar Cookie Dough. But Mr. Who Knows wrote that it’s “very tasty,” would rate an 8 on a scale from 1 to 10, and is “the perfect bar to have on hand for that mid-day lull [not to mention] a great snack for between meals.”

One of the two adult female taste testers gave the Oatmeal Cookie flavor an even higher score, 9 out of 10. She wrote: “I really loved this [bar]. I really tasted the oatmeal and it was perfectly sweetened.”

Her significant other called Oatmeal Cookie the “most enjoyable” flavor he sampled and gave it an 8 out of 10. His four-year-old daughter, though, offered no score.

But she did make such a face that daddy knew not to ask if she wanted more.

It was her reaction, oddly enough, that made me try the Whoa! Dough bars. Initially, I had decided not to take part because, as regular readers already know, taste preferences are as often learned as they are inherited - and the tastes I’ve taught my taste buds to enjoy are less than typical.

Keep that in mind as I share my first thought after my last bite of the Brownie Batter flavor. “Is there another one still left in the box?”

Granted, it’s not as moist as real brownie batter; in fact, it’s a bit on the dry side. But it certainly has a brownie-like, decadent taste.

Yet the Nutrition Info clearly indicates it’s a healthy snack best suited before a workout or to stave off mid-day hunger, and one that would work well with all but strict low-carb diets. A 45-gram Brownie Batter bar contains 150 calories, 5 grams of fat, 4 grams of dietary fiber, 9 grams of added sugars, and 3 grams of protein.

And maybe because I’m so strict about what I eat - the only bar I usually allow myself is a Parrillo Energy Bar and only after really long bike rides - I became smitten with these bars. On consecutive days before weightlifting workouts or after long rides, I tried what remained of the samples sent to me via Debbie Koke, Senior Publicist at Orca Communications USA.

I liked the Chocolate Chip Cookie Dough the best. The taste really does remind me of cookie dough - albeit it’s a very dim, nearly 60-year-old memory - yet does have a different mouth feel (which, if you’re not in the food industry, you’d probably call texture) than the real thing.

Oatmeal Cookie had a pleasing taste, too.

While Sugar Cookie Dough (not to be confused with Sprinkle Sugar Cookie Dough) has just as a good taste Oatmeal Cookie, it also has 4 more grams of added sugar. Based on that alone, I’d suggest you opt for former instead of the latter.

Currently, Whoa! Dough bars are not sold locally but can be purchased over the internet at the company’s website or through Amazon or Walmart.