Rita’s Italian Ice & Frozen Custard has announced its annual First Day of Spring Free Italian Ice Giveaway scheduled for March 20, has been canceled.

Rita’s First Day of Spring event is a beloved 28-year tradition that fans of all ages line up by the masses for. In the best interests and safety of fans, franchisees and treat team members, Rita’s made the difficult decision to cancel this year’s event to avoid large gatherings which have the potential to spread COVID-19.

While Rita’s franchisees, treat team members and guests are unable to celebrate together this year, Rita’s plans to instead celebrate those who have been keeping us safe throughout the past year. Rita’s looks forward to celebrating the First Day of Spring in 2022 when it is safe to have traditional gatherings.