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Storm reminds skiers that season continues

Not everyone was happy to see Wednesday’s spring snowfall, but local ski areas welcome the late boost.

The month of March has been better than average for Blue Mountain and Jack Frost/Big Boulder.

“These small storms are keeping it on everyone’s mind despite the fact that (Tuesday) was the first day of spring,” said Melissa Yingling, director of marketing for Blue Mountain.

Pennsylvania ski areas don’t need natural snow, they make their own. But snowstorms are a great advertisement.

Oftentimes during March, people are looking ahead to spring, while there is still plenty of snow on the mountain. That’s especially true in markets like Philadelphia and New York, who got a good reminder that it’s still ski season during Wednesday’s storm.

“It’s snowing in our outer markets where people typically would be in shorts and T-shirts, getting ready for spring, and it’s keeping them interested in coming up,” Heather Schiffbauer, director of marketing for Jack Frost/Big Boulder.

Despite questionable conditions on area roadways, plenty of people from outside the area used the snow day on Wednesday to make the trip up to the ski areas.

And good conditions look to be sticking around for a while. The next couple weeks will offer sunny spring days with plenty of snow.

It’s been colder than average during the month of March, meaning the areas have more trails open for longer. Normally this time of year Jack Frost would be closing as it concentrates on its sister resort, Big Boulder, but Jack Frost can stay open an extra weekend.

Blue Mountain usually has the goal of staying open through March, but with 34 of 39 trails open, it could push past that.

“We’re just waiting to see what this weekend brings us,” Schiffbauer said.

Blue Mountain saw increased business in March, approximately 10 percent higher than its five-year average for the month.

“We’ve really been blessed with a good season this year with Mother Nature compared to the last two specifically,” Yingling said.

It makes up for what was at times a rocky month of February for local mountains. It seems like forever ago, but it was actually just one month ago, Feb. 21, that it was nearly 80 degrees in Carbon County.

“February was kind of a weird month with the weather being warm, and then rain, it definitely gave us a little push to stay open longer,” Schiffbauer said.